Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention
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منابع مشابه
The Role of TARP Factor in Social Network Advertising in Brand Awareness and Purchase Intention of Sport Brands
Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement. Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...
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ژورنال
عنوان ژورنال: JURNAL MANAJEMEN DAN KEWIRAUSAHAAN
سال: 2019
ISSN: 2540-8259,2301-9093
DOI: 10.26905/jmdk.v7i1.2538